The campaigns will kick off this winter with Kinder Bueno’s debut Big Game commercial, a first for Ferrero.
WK Kellogg Co has ceased trading and will no longer be listed on the New York Stock Exchange.
This is the brand’s first venture into a premium stand-up bag format.
The revival of CRUNCH White is notable because the white chocolate version was discontinued nearly two decades ago under previous ownership.
This new PMP line is aimed at impulse and top-up shoppers in convenience stores.