GLOBAL – The global natural food colors market, valued at US$2,155.4 million in 2023, is projected to grow at a CAGR of 8.7% to reach…
The new coloring solutions can be used in confectionery, snacks, baked goods, cheese, sauces, ice cream, yogurt, margarine, and other products.
The FDA has approved the color additive for use in sports drinks, flavored or enhanced non-carbonated water, fruit drinks and -ades, ready-to-drink teas, hard candy, and soft candy.
These new color additives are meant to expand the palette of available colors from natural sources, for manufacturers to safely use in food.
Phytolon’s “Beetroot Red” and “Prickly Pear Yellow” food colours are expected to be available in USA markets pending approval from the FDA.