Budweiser Brewing Group to distribute San Miguel in UK

UK – Budweiser Brewing Group UK&I, a subsidiary of AB InBev, has signed an agreement with Mahou San Miguel to distribute San Miguel beer in the UK.  

This deal will see San Miguel join Budweiser Brewing Group’s portfolio from January 1, 2025. 

This agreement follows the group’s initial venture into distributing Mahou in the UK in 2021. Budweiser Brewing Group will now distribute and promote Mahou San Miguel’s range of world beers across the UK market. 

Alberto Rodríguez-Toquero, managing director of Mahou San Miguel, remarked on the significance of the agreement: “Today’s announcement marks a new chapter for Mahou San Miguel in the UK, as we partner with Budweiser Brewing Group to bring the world’s most loved Spanish beer to a larger number of UK consumers.  

This agreement further extends the relationship between our two companies. The UK is an important market for San Miguel, and we are confident that Budweiser Brewing Group will succeed in fulfilling our ambitious plans for the brand.” 

Jason Warner, CEO Europe at AB InBev, echoed these sentiments: “At Budweiser Brewing Group, we’re proud to sell some of the nation’s favourite beers. We are delighted to bring San Miguel into our portfolio of brands.  

Our customers can now look forward to experiencing the exceptional quality that both Mahou San Miguel and Budweiser Brewing Group are known for, as we toast to a future with more cheers.” 

Mahou San Miguel, a 100 percent Spanish-owned family company, boasts an extensive portfolio of Spanish beers, including Mahou Cinco Estrellas, San Miguel Especial, and Alhambra Reserva 1925.  

In the financial year 2023, the company increased its turnover by 10 percent to a record EUR1,917.3 million. Net profit grew by 6.1 percent to EUR108.3 million (US$116.52M), and sales reached 21 million hectolitres, including 16.2 million hectolitres of beer. 

This partnership comes on the heels of another significant agreement for Budweiser Brewing Group, which recently announced a deal to distribute Kopparberg products in the UK on-trade, leveraging its extensive distribution network to enhance its Super Premium portfolio.