Beverages – Trade & Market Updates

A premium Australian alkaline vodka brand is set to make its African debut through Uganda this December.

Brown-Forman introduces Woodford Reserve to Kenya, aiming to grow its presence in the region’s expanding premium-spirits segment.

IWSR’s first mid-year update shows worsening global alcohol volume and value forecasts for 2025.

ECJ says non-alcoholic beverages cannot be marketed as gin under EU rules.

Kenafric Beverages and Bottling Limited earned multiple honours for innovation, quality, and marketing at the Kenya Beverage Excellence Awards 2025.