Beverages – Trade & Market Updates

Irish whiskey exports declined in 2025 as US market challenges offset growth in beer and cream liqueurs.

New WhatsApp pilot rewards users with free beer for swapping lengthy voice notes for face-to-face meetups.

The partnership combines global formulations with local production to expand access to performance nutrition across India’s fast-growing fitness market.

The December campaign brings Pepsi’s beverage portfolio to concerts, malls, highways and restaurants across Kenya.

Imported champagne faces CFA100/cl tax as government targets growing alcohol imports for extra revenue.