Beverages – Trade & Market Updates

Shifting consumption trends, economic pressures, and on-trade closures impact global alcohol sales across major markets.

EU wine producers face uncertainty as new US import tariffs threaten market access and force urgent export strategy reassessment.

Austria’s wine exports saw a downturn in 2024, with declines in both value and volume due to shifting global market conditions.

The newly established Indian Malt Whisky Association aims to regulate production, protect authenticity, and position India as a global whisky leader.

Thailand’s proposed reforms aim to boost tourism and expand opportunities for small brewers by easing long-standing alcohol restrictions.