Beverages – Trade & Market Updates

Goli Soda’s revival through innovative rebranding and strategic exports is driving strong demand in global markets, competing with international giants.

Despite falling wine consumption and an aging consumer base, opportunities exist to engage younger, adventurous drinkers willing to explore premium offerings.

Domestic spirits manufacturers push for policy changes, citing high license fees that favor imported alcohol and limit market entry.

Nile Breweries Limited has reintroduced Chairman’s Extra Strong Beer in Uganda, featuring a refined 7% ABV brew with a sleek new design. The relaunch caters to consumer demand for a premium strong beer that embodies success and ambition.