Meat, Poultry & Fish – Trade & Market Updates

British meat exports have recorded a rise after trade discussions with the Philippines. The deal could generate US$102M over five years.

Unilever has received a binding offer from Vivera to acquire The Vegetarian Butcher. The move is part of Unilever’s plan to focus on larger, more scalable brands.

Seafood is taking over as the leading protein growth driver, according to Rabobank, especially due to economic factors, biological challenges, and political policies.

New USDA policy allows pork and poultry plants to operate at higher speeds.

Bosnia and Herzegovina has approved imports of Brazilian beef, further strengthening Brazil’s presence in Europe. The Brazilian beef industry continues to expand, with record exports in 2024 and growing market access worldwide.