Constellation Brands launches Modelo Chelada Limón y Sal non-alcoholic beer in the US 

USA – Constellation Brands, the US producer and owner of the Modelo beer brand, has launched its first non-alcoholic offering under the Modelo label in the United States, marking a further step into the fast-growing alcohol-free beer segment. 

The new product, Modelo Chelada Limón y Sal Non-Alcoholic, is now being sold in what the company described as “leading markets nationwide.”  

According to a statement from Modelo, the launch represents the brand’s entry into the non-alcoholic category while retaining its established Chelada flavour profile. 

The product becomes the second non-alcoholic beer in Constellation Brands’ US portfolio, alongside its existing non-alcoholic Corona. The company has begun rolling out the non-alcoholic Modelo in Illinois, New York, Texas, Florida and California. It is available in 12oz six-pack formats and is “line-priced” with the non-alcoholic Corona brand in the US market. 

Constellation already produces an alcoholic range of Modelo Chelada products for US consumers, including the Limón y Sal flavour. The newly launched non-alcoholic variant contains less than 0.5% alcohol by volume, aligning with US regulatory standards for non-alcoholic beverages. 

Commenting on the launch, Logan Jensen, vice president of brand marketing at Modelo, said consumer demand for flexibility was central to the product’s development.  

“People want choices without having to compromise, and Modelo Chelada Non-Alcoholic does exactly that,” Jensen said.  

He added: “Limón y Sal has been the fan favorite in our ready-to-drink Chelada lineup for six years running, so it was the obvious pick for our first non-alcoholic release. It brings moderation and flavor together, with the authentic sabor that defines the Modelo Chelada product line.” 

While Constellation Brands has a smaller non-alcoholic range compared with some of its brewing peers, it has made targeted investments in the segment in recent years.  

In 2024, the owner of the Kim Crawford wine brand took a minority stake in Los Angeles-based functional drinks company Hiyo, which produces alcohol-free “social tonics” infused with adaptogens, nootropics and botanicals. 

The group also acquired a minority stake in alcohol-free sparkling beverage brand Töst in 2023, further expanding its exposure to non-alcoholic alternatives. 

The launch comes ahead of Constellation Brands’ third-quarter results for its 2026 fiscal year. For the three months ended 30 November, total organic net sales declined 10% to US$2.2bn.  

Beer net sales fell 1% to US$2bn, while organic net sales in the wine and spirits segment declined 7% to US$229m, reflecting portfolio changes completed last year. 

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