Huer Foods teams up with Frank’s RedHot to launch spicy gummy bears
More than half of Canadians now consume spicy foods at least once a week.
CANADA – Confectionery company Huer Foods has announced a collaboration with hot sauce leader Frank’s RedHot to introduce a special product: Huer x Frank’s RedHot® Spicy Gummy Bears.
The partnership brings together Huer’s signature fruity gummy bears with the fiery kick of Frank’s RedHot Original Seasoning Blend, creating a swicy (sweet and spicy) flavour profile that caters to adventurous snackers across the country.
The new candy is part of a wider trend in Canada as consumers, particularly younger demographics, lean toward more daring and unconventional flavours.
Industry data suggests that more than half of Canadians now consume spicy foods at least once a week, with Gen Z driving the appetite for bold taste experiences.
This group has embraced everything from hot condiments to spicy cocktails, and now, confectionery products infused with heat.
Huer Foods is no stranger to innovation in this space. Following the popularity of its Sweet ’N Spicy gummies, the company identified an opportunity to take flavour experimentation to the next level.
“From hot condiments to spicy cocktails, swicy is everywhere,” explained Molly Clinton, head of marketing at Huer Foods. “After the buzz around our Sweet ’N Spicy gummies, we knew it was time to go bolder, and nobody does spicy better than Frank’s RedHot.”
The launch illustrates the growing influence of cross-industry collaborations, where confectionery makers team up with established flavour icons to deliver fresh experiences.
For Frank’s RedHot, traditionally associated with wings and savoury dishes, the partnership represents a chance to showcase versatility in an unexpected category.
For Huer Foods, it provides an edge in a competitive snacking market by tapping into Canada’s “swicy” craze.
Available in both snacking and sharing-size packs, the spicy gummy bears are rolling out nationwide across major retailers.
They are also available online through Huer’s Amazon storefront, making them accessible to consumers nationwide.
The arrival of Huer x Frank’s RedHot® Spicy Gummy Bears reflects a larger shift in the confectionery landscape, where bold flavours and playful collaborations are reshaping consumer expectations.
With sweet and spicy becoming a mainstream pairing, industry watchers expect more brands to experiment with this fast-growing flavour trend.
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