Nutrica launches peanut butter range as part of wellness expansion
Nutrica introduces Crunchy and Creamy peanut butter variants across 14 cities in India.
INDIA – Nutrica, a lifestyle and wellness brand under BN Agritech, has entered the peanut butter segment with the launch of Nutrica Peanut Butter, available in general trade stores in cities including Delhi, Mumbai, Pune, and Chandigarh.
The brand has rolled out two options, Crunchy and Creamy, to provide a nutritious alternative to conventional spreads for families seeking daily fitness and wellness.
Each variant is high in protein, contains dietary fibre, is made entirely from vegetarian ingredients, and excludes artificial preservatives, making it a convenient, energy-dense option for active lifestyles.
The peanut butter is packaged in PET jars of 300g, 750g, and 900g, targeting consumers seeking versatile, easy-to-use pantry staples.
Sparsh Sachar, Director and Business Head – FMCG at Nutrica, stated that the company aims to make healthy eating more accessible and enjoyable, emphasizing that nutritious products can fit seamlessly into everyday life.
This product introduction follows Nutrica’s earlier launches, including Nutrica Bee Honey and vitamin-fortified cooking oils, reflecting the brand’s strategy to expand its functional wellness offerings.
Market analysis
Industry data shows that India’s peanut butter market reached US$97.2 million in FY22, recording a compound annual growth rate of 33.7% between FY17 and FY22, driven by rising domestic consumption.
The market is projected to maintain strong growth, with an expected compound annual growth rate of 11.21% between FY2025 and FY2032, outpacing global trends where the market is valued at US$7.45 billion in 2024 and forecasted to grow at 5.83% during the same period.
Growth in India is being influenced by shifts in taste preferences among Gen Z and Millennials, increasing demand for convenient bakery and on-the-go products, urbanization, and evolving food habits among younger consumers.
Rising health awareness among Indian consumers is also driving increased adoption of peanut butter as a daily dietary choice, supporting the broader trend toward functional and wellness-focused products.
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