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The revival of CRUNCH White is notable because the white chocolate version was discontinued nearly two decades ago under previous ownership.

This new PMP line is aimed at impulse and top-up shoppers in convenience stores.

Each cupcake integrates elements of the original candy bar, whether folded into the cake, whipped into fillings, swirled into frosting, or sprinkled as toppings.

The programme aims to combat child labour by strengthening education, healthcare, and livelihoods in cocoa-farming regions.

Upon completion, WK Kellogg Co will become a wholly owned subsidiary of Ferrero, and its shares will be delisted from the New York Stock Exchange.