Having held various leadership positions within Ferrero, Barker is well-equipped to drive growth and innovation in the UK & Ireland market.
The investment marks the first time Nutella Biscuits and Ferrero Rocher chocolate will be manufactured outside of Europe.
This collection reflects Ferrero’s commitment to quality and sustainability, using premium ingredients like cocoa.
The quality achieved by production in the region has led to the increasing purchase.
This partnership aligns with Ferrero’s goal to create a unique value proposition for consumer, strengthening its market position.