PepsiCo unveils first global rebrand in 25 years to reflect modern identity, consumer focus 

USA – PepsiCo has introduced a new global brand identity, its first in nearly 25 years, signaling the company’s transformation into a modern, forward-thinking food and beverage powerhouse.  

The redesign reflects PepsiCo’s ambition to unify its extensive brand portfolio and strengthen its connection with consumers worldwide. 

The rebrand features a refreshed logo, a dynamic colour palette, and a custom lowercase typeface designed to express approachability and inclusivity. According to the company, the updated identity embodies the “consumer-centric spirit” that defines its operations and future direction. 

PepsiCo said the new corporate image is part of its ongoing evolution under the pep+ (PepsiCo Positive) strategy, which emphasizes sustainability, innovation, and growth across its portfolio of more than 500 brands, including Gatorade, Quaker, Tostitos, Siete, and poppi.  

The company stated that the redesign also seeks to improve consumer recognition after internal research revealed that only 21% of people could name a PepsiCo brand other than Pepsi. 

At the core of the new logo is the letter “P,” which the company says symbolizes the key values driving its future — consumer focus, sustainability, and great taste. The design also incorporates a subtle “smile” motif, reinforcing PepsiCo’s mission to create “more smiles with every sip and every bite.” 

The rollout of the new identity will be gradual, beginning with PepsiCo’s digital platforms, including its official website and social media channels on LinkedIn, Instagram, YouTube, and TikTok, before extending to product packaging, offices, and marketing materials across global markets. 

PepsiCo Chairman and CEO Ramon Laguarta said the refreshed identity “boldly reflects who we are in 2025: a company with expansive reach, aiming for positive impact across the globe and an unmatched family of beloved food and drink brands.” 

Jane Wakely, Chief Consumer and Marketing Officer and Chief Growth Officer, International Foods, added that the new look “beautifully expresses both who we are today and our aspiration for the future.”  

She said the company’s renewed focus on “putting smiles at the heart of our visual identity” highlights PepsiCo’s commitment to consumers as the foundation of its growth. 

The rebrand follows a recent visual update from Lay’s, another PepsiCo brand, which introduced its largest redesign in nearly a century.  

The refreshed Lay’s logo celebrates “real potatoes, real people, and real joy,” featuring a brighter yellow sun and distinct “Lay’s Rays” radiating from its centre. 

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