Tanzania Breweries records 23% profit surge in 2024 amid rising beer demand, strategic investments 

TANZANIA – Tanzania Breweries Limited (TBL) has reported a robust financial performance for the year ending December 31, 2024, driven by strong consumer demand, digital innovation, and improved economic conditions. 

Speaking at the company’s Annual General Meeting (AGM), TBL Chairman Philip Mususa announced that revenue rose by 15 percent, while operating profit grew by 23 percent, supported by strong sales of beer, spirits, and ongoing cost discipline. 

Mususa attributed the gains to an improving business climate, noting that increased government spending and economic activity boosted disposable incomes, leading to steady consumption across all beverage categories. 

TBL’s growth in 2024 was underpinned by sustained investment in marketing, product innovation, and digital transformation.  

The brewer, which holds more than two-thirds of Tanzania’s beer market, continued to build on the strength of its flagship brands Safari Lager and Konyagi, both of which received international recognition during the year. 

The company also expanded its digital platforms, including BEES and KUJA, which together now connect more than 120 distributors and reach 22,000 Points of Consumption nationwide. These platforms have significantly enhanced market coverage and distribution efficiency. 

Capital expenditure for the year totaled TSH 88.38 billion, including the commissioning of a new malting facility in Kilimanjaro with an annual capacity of 8,000 metric tonnes. 

The facility supports local barley production, benefiting smallholder farmers in regions such as West Kilimanjaro, Monduli, Manyara, and Dodoma. 

TBL highlighted progress in sustainability, reporting that 92 percent of its packaging is either returnable or made from recycled content. The company also maintained a water-use efficiency ratio of 2.7 hectolitres per hectolitre of product. 

Additionally, TBL launched a Retailers Development Programme that trained 1,700 out of its 22,000 retail partners to improve business skills and operational efficiency. 

Looking forward, Mususa emphasized continued investments in brands, infrastructure, and smart drinking initiatives, reiterating the company’s commitment to leading the formal alcoholic beverage sector in Tanzania. 

According to Statista, Tanzania’s beer market is expected to generate US$1.39 billion in 2025, growing at 4.5 percent annually. 

Sign up HERE to receive our email newsletters with the latest news and insights from Africa and around the world, and follow us on our WhatsApp channel for updates.