Jollibee Group accelerates global growth as Compose Coffee, Highlands Coffee and Chinese brands drive international expansion 

SINGAPORE – Jollibee Group has reported strong momentum across its coffee and tea and Chinese cuisine segments, supported by rapid international expansion, improving store economics and disciplined execution across its key brands.  

The group said its beverage-led portfolio continues to be a major growth engine as it scales in Asia and beyond. 

The coffee and tea segment is leading performance, with Compose Coffee and Highlands Coffee recording strong network expansion and customer engagement.  

In South Korea, Compose Coffee has surpassed 3,000 stores after adding 1,000 outlets in less than 18 months, while its mobile application reached 17.59 million cumulative users following a major celebrity-led campaign. 

“Compose Coffee’s explosive growth in the world’s ‘Coffee Republic’ proves its ability to scale with quality, value, and brand love,” said Richard CW Shin, CEO, Jollibee Group International, and global chief financial and risk officer. “As we bring this momentum to more international markets, we see significant opportunities to create long-term value for shareholders.” 

Shin added: “Compose Coffee is a strategic growth engine for the Jollibee Group’s international portfolio, and we are committed to investing behind its global potential.” 

In Vietnam, Highlands Coffee continues to dominate the market, with its store network approaching 1,000 locations and more than 100 million customers served annually, reinforcing its position as the country’s leading coffee brand by market share. 

The Chinese cuisine segment also delivered progress. In December, Yonghe King, one of Jollibee Group’s wholly owned brands in China, opened 35 new franchised stores using its new efficiency-optimised format.  

The company said this expansion strengthens Yonghe King’s role in growing the group’s footprint in China, where operations are stabilising and moving toward sustainable growth. 

Tim Ho Wan also gained traction following its acquisition. All Hong Kong outlets returned to profitability within six months, while early performance in the United States has been encouraging.  

The opening of Tim Ho Wan Irvine marked the brand’s first company-operated US location under Jollibee Group, with plans to reach 20 North American stores by 2028, supporting the group’s global expansion strategy. 

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