Coca-Cola launches ‘Charged’ caffeinated sparkling drink in Kenya
Coca-Cola introduces Charged in Kenya, targeting young consumers with a caffeinated sparkling drink as demand for energy beverages continues to rise across the country.
KENYA – The Coca-Cola Company has launched a new sparkling caffeinated drink in Kenya, marking an expansion of its beverage portfolio in a fast-growing market for energy drinks.
The product, branded Charged, combines lemon and pineapple flavours with caffeine and is designed to offer consumers a refreshing way to stay energised throughout the day.
The launch was announced in Nairobi on April 12 and follows the drink’s introduction in markets including India, Nepal, Vietnam and South Africa. The company is now positioning Kenya as part of its broader growth strategy.
“We are excited to introduce Charged to Kenya, offering consumers the fuel they need to maximize each day,” said Monique Katana, Director of Frontline Marketing, Coca-Cola Kenya.
She added, “This launch highlights The Coca-Cola Company’s dedication to innovation and our mission to provide a diverse range of beverages that meet the evolving tastes and lifestyles of our consumers.”
Charged enters the Kenyan market in two variants: Lemon Burst and Electric Pineapple. According to the company, the drink delivers a combination of refreshing taste and caffeine to help consumers stay invigorated.
To support the rollout, Coca-Cola and its authorised bottler, Coca-Cola Beverages Africa in Kenya, have launched a nationwide activation campaign. The campaign includes music, entertainment and product sampling to give consumers direct exposure to the new product.
“Charged delivers bold new flavours designed to resonate with younger consumers offering a refreshing way to fuel their day,” said James Bowmaker, General Manager of Coca-Cola Beverages Africa in Kenya.
The product features bold packaging with a thunderbolt design, which the company says reflects its energetic identity and enhances visibility on retail shelves.
Charged is now available across Kenya in 330ml bottles and is being distributed through supermarkets, retail stores and other outlets nationwide.
With operations in more than 200 countries, The Coca-Cola Company remains one of the world’s largest beverage producers. Since entering Kenya in 1948, the company has maintained a strong presence, supporting local supply chains and employment.
The Kenyan soft drinks market has experienced steady growth in recent years. While carbonated beverages remain popular, demand for bottled water, juices and energy drinks continues to increase.
Energy drink consumption in Kenya has risen by approximately 15 percent between 2021 and 2024, driven by enhanced marketing, increased affordability and a youthful population.
Established brands such as Red Bull and Monster Energy continue to compete alongside regional offerings in the category.
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