Coca-Cola Nigeria launches 60cl PET bottle to enhance value, refreshment for consumers
Coca-Cola introduces a larger 60cl PET bottle across Nigeria, offering more volume at no extra cost and expanding its sustainability efforts.
NIGERIA – Coca-Cola Nigeria has launched a new 60cl PET bottle across its beverage range, providing Nigerian consumers with increased volume and refreshment at no additional cost.
The new bottle size is now available nationwide for Coke, Fanta, and Sprite, reflecting the company’s ongoing focus on delivering greater value and consumer satisfaction.
During the official launch, Yusuf Murtala, Senior Director of Frontline Marketing at Coca-Cola Nigeria, emphasized that the initiative is designed to meet evolving consumer expectations.
“We understand that today’s consumers are looking for more value and meaningful experiences in every purchase. The 60cl Coke bottle is our way of giving Nigerians that little Xtraaa, more refreshment, more moments to share, and more joy for the same price,” Murtala stated.
He further noted that the expanded offering aims to encourage consumers to “come together, share moments, and create memories that last.” Coca-Cola highlighted that the move is more than a packaging change; it is part of a broader strategy to strengthen connections with Nigerian consumers.
The company believes that “Nigerians deserve more,” and the new bottle size is intended to reinforce this commitment by providing added value in daily life.
In addition to product innovation, Coca-Cola Nigeria is advancing its sustainability agenda. Earlier this year, the Coca-Cola System commissioned a state-of-the-art Packaging Collection Hub in Apapa, Lagos.
The facility can process up to 13,000 metric tonnes of plastic bottles annually, supporting the company’s sustainability initiatives and serving as a comprehensive solution for plastic waste management.
The hub facilitates PET collection, processes materials into clean PET bales, and enables rPET production through third-party partnerships, contributing to cleaner communities and reduced packaging waste.
Over the past decade, the Coca-Cola System has invested over US$1.5 billion in Nigeria’s economy.
Looking ahead, the system has pledged an additional US$1 billion over the next five years to further drive growth, empower communities, and advance sustainability, contingent on a stable and supportive business environment.
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