FDA updates “No Artificial Colours” labeling guidance, allowing natural colourants in food and beverage products 

USA – The U.S. Food and Drug Administration has updated its guidance on the use of “no artificial colours” claims on food and beverage labels, giving manufacturers greater flexibility as the industry shifts away from synthetic dyes.  

The move is part of broader efforts by regulators and industry stakeholders to encourage the use of naturally derived colourants instead of petroleum-based additives. 

Under the updated guidance, food and beverage companies may voluntarily label products as containing “no artificial colours” or similar claims if they do not include petroleum-based synthetic dyes.  

This applies even when naturally derived colour additives, such as beetroot red or spirulina extract, are used. Previously, such claims were generally allowed only when products contained no added colourants of any kind. 

In a letter issued to industry stakeholders on February 5, the FDA said it would apply enforcement discretion regarding such claims.  

The agency stated it “does not intend to take enforcement action under the Federal Food, Drug, and Cosmetic Act for products labeled with ‘no artificial colours’ provided the products do not contain petroleum-based synthetic colour additives.” 

The updated guidance reflects the agency’s current enforcement approach but does not change the legal definition of artificial colour under U.S. law. Manufacturers must still ensure that all colour additives used in their products comply with existing regulatory approval requirements. 

The change builds on wider federal efforts, including initiatives led by the U.S. Department of Health and Human Services, to reduce reliance on synthetic food dyes and promote alternative colour sources derived from natural ingredients.  

Industry petitions have also led to expanded regulatory approvals for colourants such as beetroot red and spirulina extract, providing manufacturers with additional formulation options. 

Despite the flexibility, the FDA emphasized that companies remain responsible for regulatory compliance. The agency said manufacturers must ensure that all additives meet applicable safety and approval standards and that labeling claims are truthful and not misleading. 

Food manufacturers operating internationally must also consider differing regulatory definitions across global markets, where labeling standards may vary.  

The FDA noted that its guidance reflects its enforcement priorities but does not override other legal obligations. 

The updated policy comes amid growing consumer demand for cleaner labels and increased transparency in ingredient sourcing, prompting many manufacturers to reduce or eliminate synthetic colour additives from their product portfolios. 

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