Ferrero Group to acquire Bold Snacks to expand better-for-you portfolio in Brazil
Ferrero strengthens its presence in Brazil’s protein snack market with Bold Snacks acquisition, marking its entry into South America’s better-for-you segment and accelerating global portfolio expansion.
BRAZIL – Ferrero Group has announced an agreement to acquire Bold Snacks, a fast-growing premium protein snack company based in Brazil, as it expands its presence in the better-for-you segment.
Founded in 2018, Bold Snacks has experienced rapid growth driven by its digital-first strategy and an innovative product range that includes protein bars and whey powders. The acquisition marks Ferrero’s first entry into the better-for-you category in South America.
Daniel Martinez Carretero, chief financial officer of Ferrero Group, highlighted the strategic importance of the move. “We’re thrilled to welcome Bold Snacks to Ferrero, marking our first foray into the better-for-you segment in South America,” he said.
“Bold Snacks is a distinctive brand with strong momentum in Brazil, and this transaction further strengthens our presence in the category while supporting the continued development of our portfolio across key geographies.”
As part of the transaction, Ferrero will take over Bold Snacks’ office and manufacturing facility in Divinópolis, Minas Gerais. Approximately 300 employees are expected to join Ferrero Brazil following the completion of the deal.
Bold Snacks founder and chief executive Gabriel Ferreira welcomed the acquisition, stating: “Becoming part of Ferrero is an amazing opportunity for our business and our people. Being recognized by a global food leader with a strong track record of building and nurturing iconic brands provides a unique opportunity to accelerate our growth and help bring Bold Snacks to more consumers than ever before.”
The addition of Bold Snacks strengthens Ferrero’s growing portfolio of better-for-you brands, which includes Eat Natural and FULFIL in Europe, as well as Power Crunch in North America.
In Brazil, Ferrero and its affiliated company Dori Alimentos, owned by Ferrara, currently employ around 4,500 people across five plants and three offices.
The proposed transaction is expected to close in the coming months, subject to customary conditions.
The move follows Ferrero’s acquisition of WK Kellogg Co in September 2025, a deal aimed at expanding its footprint in North America and increasing its presence across multiple consumption occasions.
Ferrero reported consolidated turnover of €19.3 billion in 2025, a 4.6% increase year-on-year, reflecting continued growth under executive chairman Giovanni Ferrero and chief executive Lapo Civiletti.
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