Heineken shifts Singapore to import-based beer supply under EverGreen 2030 strategy
Heineken to phase down Tuas brewery by 2027, shifting Singapore to import-based supply while strengthening its role as a regional hub for logistics and innovation.
SINGAPORE – Heineken has announced that Asia Pacific Breweries Singapore, its wholly owned subsidiary, will transition to an import-based supply model supported by its regional brewery network.
The move forms part of Heineken’s EverGreen 2030 strategy, which aims to streamline operations while strengthening Singapore’s role as a hub for regional commercial activities, logistics, innovation and GenAI-enabled capabilities.
As part of the transition, large-scale brewing operations at the Tuas brewery in Singapore will be progressively phased down by the end of 2027. Production will be reallocated to established regional breweries in Malaysia and Vietnam to support a more agile and efficient supply chain model.
Heineken stated that the Tuas site will not be closed but redeveloped to support regional logistics and innovation activities, including the establishment of a pilot brewery.
Over time, the facility will play a central role in advancing product development and operational capabilities within the region.
The company noted that imported beers already account for approximately half of total beer consumption in Singapore, with Malaysia, Vietnam and China among the key source markets.
In its statement, Heineken said Singapore will remain the global home of its Tiger brand, with the brand’s leadership team continuing to oversee strategy, creative direction and research and development for global markets.
The brewer also clarified that while most volumes for the Singapore market will be sourced from Malaysia and Vietnam, the country will continue to import selected global portfolio brands from other markets, including Europe. The shift, the company said, does not change its ability to bring global brands into Singapore.
Heineken unveiled its EverGreen 2030 strategy in October as part of a broader effort to create a simpler and leaner operating model. The company has since announced restructuring measures, including plans to reduce its workforce.
Last month, the group said it intends to cut up to 6,000 roles over the next two years, targeting annual savings of up to €500 million (US$596.1 million).
The restructuring includes the introduction of multi-market operating companies to improve efficiency and productivity across its global operations.
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