Jollibee Group posts strong Q1 2025 results as global expansion, core brands fuel growth 

SINGAPORE – Jollibee Group, one of the world’s fastest-growing food service companies, has reported strong financial results for the first quarter of 2025, driven by growth in both domestic and international markets.  

The company recorded consolidated revenues of Php 70.2 billion (US$1.20 billion), up 14.6% year-on-year. 

System-wide sales (SWS) reached Php 103.2 billion (US$1.76 billion), representing an 18.9% increase compared to Php 86.8 billion (US$1.48 billion) in Q1 2024. This growth was supported by continued success in core markets and strategic expansion in global regions. 

In North America, system-wide sales for Jollibee U.S. and Canada grew by 10.9%, contributing to a 1.3% increase across all North American brands, which include Smashburger, Red Ribbon, and Chowking. The group operated 361 stores in the region as of March 2025. 

The international business posted a 29.5% surge in system-wide sales. This performance was significantly bolstered by acquisitions such as Compose Coffee and Tim Ho Wan, with the latter becoming fully owned on January 2, 2025.  

The Coffee and Tea segment, which now accounts for 45.4% of Jollibee’s international business sales, saw a 62.2% increase, with Compose Coffee contributing 49% of that growth. 

In the Philippines, system-wide sales rose 11.9%, driven by volume growth across major brands. Jollibee grew by 8.6%, Mang Inasal by 15.9%, Chowking by 6.2%, and Red Ribbon by 11.1%. 

Globally, the Jollibee brand grew by 13.9%. Notable regional growth figures include Southeast Asia at 27.8%, Hong Kong and Macau at 12.9%, Europe at 10.9%, the Middle East at 12.9%, Guam at 20.2%, and North America at 10.9%. 

Jollibee Group Global President and CEO Ernesto Tanmantiong commented, “We are proud to see our brands thrive in diverse cultural settings affirming our belief in the global appeal of the Jollibee Group portfolio. We are also optimistic about the addition of another strong brand in our portfolio, Tim Ho Wan, which further strengthens our position in one of the world’s most dynamic consumer markets and supports our long-term international growth strategy.” 

However, the company faced setbacks in Smashburger, which experienced an 8% decline in same-store sales due to lower transaction volumes, and in China, where business declined by 8.3%. Despite this, the Yonghe King brand showed sequential improvement. 

Operating income increased by 17.6% to Php 4.8 billion (US$81.9 million), even as advertising and promotional spending rose by 56.2%. Gross profit margin improved by 30 basis points, and the operating income margin increased by 10 basis points. 

Net income attributable to the parent company (NIAT) declined by 8.1% to Php 2.4 billion (US$41.0 million), primarily due to increased below-the-line expenses. However, quarter-on-quarter growth showed double-digit improvement in both NIAT and operating income. 

As of March 31, 2025, Jollibee Group operated a total of 9,935 stores globally, a 44.3% increase year-over-year, with 3,393 stores in the Philippines and 6,542 located internationally. 

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