M&M’S named official supplier of the Tour de France, Tour de France Femmes with Zwift
The Haguenau facility, employing 750 workers, produces 72,000 tonnes of M&M’S annually for France and the broader European market.
FRANCE – Mars Incorporated has announced that its chocolate brand, M&M’S®, will serve as the official supplier of both the Tour de France and the Tour de France Femmes with Zwift for the next three years.
The partnership unites one of France’s most celebrated sporting events with one of its most iconic confectionery brands, marking a new chapter in M&M’S longstanding relationship with the French public.
For more than half a century, M&M’S has been a part of France’s cultural and industrial landscape.
Produced at Mars Wrigley’s factory in Haguenau, Alsace, the colorful chocolate candies have become a household favorite, now ranking as France’s second-largest chocolate confectionery brand and purchased by one-third of all French households.
The Haguenau facility, employing 750 workers, produces 72,000 tonnes of M&M’S annually for France and the broader European market.
Through this partnership, M&M’S® aims to blend the spirit of sporting excellence and celebration that defines the Tour de France with its own values of fun, joy, and togetherness.
Victoria Abramova, Chief Executive Officer of Mars Wrigley France, expressed enthusiasm about the collaboration between two iconic symbols of French culture.
“Through this multi-year agreement with the Tour de France and the Tour de France Femmes with Zwift, we reaffirm our commitment to the values of fun, sharing, and community that make M&M’S® more than just a sweet treat, it’s a symbol of everyday joy in France,” she stated.
As the famous caravan and race stages make their way across the country, the brand promises to bring moments of delight to spectators, creating lasting memories that merge the thrill of sport with the pleasure of sweet indulgence.
Sharing similar sentiments, Christian Prudhomme, Director of the Tour de France, said, “We are delighted to enter into this partnership with M&M’S®, one of France’s favorite sweets. This collaboration reflects the conviviality and community spirit that define both the Tour de France and the Tour de France Femmes with Zwift. The whole family will be in for a treat when the caravan passes by.”
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