Molson Coors Beverage Company appoints Will Meijer as President of Canada sales
Molson Coors names Will Meijer to lead Canada sales as the brewer navigates declining profits, weak consumer spending and rising cost pressures in its key market.
CANADA – Molson Coors Beverage Company has appointed Will Meijer as President of Canada Sales, effective April 13, 2026, as it strengthens leadership in a key growth market.
Based in Toronto, Meijer will join the company’s senior leadership team and report directly to president and chief executive officer Rahul Goyal.
Canada remains a critical market for Molson Coors’ long-term growth strategy, and the company said Meijer brings extensive industry experience and leadership expertise to the role.
Meijer rejoins Molson Coors after a 16-year tenure with the company, during which he held several senior positions. These include president of Six Pints, the company’s Canadian craft beer division, vice president of sales for Ontario and Atlantic Canada, and vice president of brand activation.
Commenting on the appointment, Goyal said: “We believe Will’s deep understanding of the Canadian beverage alcohol landscape, combined with his strong leadership experience, make him the right leader to help drive our business forward. Will knows our business well, understands our team and our customers, and brings valuable perspective that should help position our iconic portfolio of brands to win with consumers in Canada.”
Prior to rejoining Molson Coors, Meijer served as executive vice president of sales at Arterra Wines Canada, where he led the national sales organization.
In that role, he focused on driving market share growth, strengthening execution and optimizing value, while overseeing customer marketing strategies and identifying new business opportunities.
Meijer succeeds Chantalle Butler, who departed the company in February to pursue opportunities outside the business.
The appointment comes as Molson Coors continues to execute its long-term growth strategy, Horizon 2030, which aims to build a scaled portfolio across the total beverage category.
However, the company has projected a challenging outlook for 2026, forecasting a decline in annual profit due to higher aluminium tariffs and weaker spending among price-sensitive consumers.
Molson Coors expects adjusted earnings per share to fall between 11% and 15%, below market expectations.
For the quarter ended December 31, net sales declined 2.7% year-on-year to US$2.66 billion on a reported basis and fell 4% in constant currency, primarily due to lower shipment volumes across key regions.
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