Reliance launches Campa beverage brand in Nepal in partnership with Chaudhary Group 

NEPAL – Reliance Consumer Products Limited (RCPL), the fast-moving consumer goods (FMCG) division of Reliance Industries Limited, has officially introduced the iconic Indian beverage brand Campa in Nepal, signaling its formal entry into the country’s food and beverage sector. 

The launch event, held in collaboration with Nepal-based Chaudhary Group (CG), marks a strategic partnership aimed at transforming the beverage experience for Nepalese consumers.  

Campa’s re-entry into international markets comes after RCPL acquired the heritage brand in 2022 and reintroduced it to India in 2023, where it quickly regained market relevance and served as an official sponsor of the Indian Premier League (IPL). 

RCPL Executive Director Ketan Mody said, “We’re thrilled to bring Campa to Nepal with our esteemed partner Chaudhary Group. Campa is a heritage Indian brand founded more than 50 years ago that continues to enjoy the love of consumers. We are delighted to come together with our partner to transform the beverage experience for consumers across Nepal.” 

The Campa product lineup in Nepal includes Campa Cola, Campa Lemon, and Campa Orange, all available in 250ml bottles priced at Rs 30. Additionally, energy drink variants Campa Energy Berry Kick (250ml PET) and Campa Energy Gold Boost have been introduced, priced at Rs 40. 

Nirvana Chaudhary, Managing Director of Chaudhary Group, stated, “We are proud to collaborate with Reliance Consumer Products to bring Campa to Nepal. This partnership reflects our dedication to offering consumers high-quality, diverse beverage choices that are rooted in heritage.” 

The Chaudhary Group, a leading diversified conglomerate with over 200 companies and 260 brands worldwide, is known for its popular Wai Wai noodles and operates across various industries including education, hospitality, financial services, real estate, infrastructure, and IT. 

RCPL’s Nepal entry coincides with a broader corporate restructuring plan under Reliance Industries, which includes the formation of a new subsidiary, New Reliance Consumer Products, aimed at consolidating all of its FMCG brands.  

Reliance will retain an 83.56% stake in the new entity, which is expected to scale rapidly by 2027. 

As part of its FMCG strategy, Reliance also plans to invest between Rs 6,000 crore and Rs 8,000 crore (US$691.4 million to US$921.9 million) over the next 12 to 15 months to expand its beverage manufacturing capabilities across India.  

The investment includes the development of 10 to 12 new manufacturing and co-packing facilities. 

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