RooLife secures US$64M supply deal with Zhongshan Runlian to expand RLG coffee in China 

CHINA – RooLife Group has announced a US$64 million supply and procurement agreement with leading Chinese wholesaler and distributor Zhongshan Runlian Commercial to deliver its RLG-branded coffee beans, beverages, food, and coffee machines to the Chinese market over the next two years. 

The deal is expected to provide significant revenue visibility and growth for RooLife while giving the company access to Zhongshan’s established sales and distribution networks.  

Both companies will collaborate on product supply, marketing campaigns, influencer initiatives, subscription coffee programs, and coffee machine bundle promotions. 

RooLife introduced its proprietary RLG Coffee brand in China earlier this year, offering a range of products through both online and offline channels.  

The company appointed Zhongshan and Ausmeiyoupin (Guangzhou) International E-Commerce as strategic partners to drive regional market penetration via online platforms including JD.com, Tmall, and Douyin, while also providing category management, customer engagement, and promotional support. 

Under the agreement, RooLife will leverage Ausmeiyoupin’s operational expertise for day-to-day e-commerce execution but retain control over brand management, supply chain, and product quality. 

RooLife managing director Bryan Carr said the sales agreement reflected strong demand for RLG-branded coffee and food products in China, where coffee consumption has been growing more than 20% annually since 2011.  

He highlighted that the deal also enables bundled coffee machine and subscription offerings to enhance margins and customer loyalty. 

The Zhongshan agreement follows RooLife’s recent partnership with Eternal Asia Supply Chain Management targeting US$100 million in annual sales of health and wellness, and food and beverage products across the region.  

The deal also includes a provision for future expansion into renewable energy technology products, reinforcing RooLife’s position in China’s growing consumer market. 

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