Saudi Arabia to allow limited alcohol sales at tourist venues by 2026 under Vision 2030 plans 

SAUDI ARABIA – Saudi Arabia is set to permit the sale of alcohol at select tourist destinations by 2026, marking a major shift in its long-standing ban.  

The new policy is part of the Kingdom’s Vision 2030 strategy to diversify its economy and expand tourism, hospitality, and entertainment sectors ahead of hosting Expo 2030 and the FIFA World Cup in 2034. 

According to Wine Blog, the framework will apply to approximately 600 designated venues across the country.  

These include five-star hotels, upscale resorts, diplomatic quarters, and flagship tourism developments such as Neom, Sindalah Island, and the Red Sea Project. The initiative is aimed at catering to international visitors and expatriates. 

The alcohol policy will allow the serving of beer, wine, and cider, while spirits and beverages exceeding 20% alcohol content will remain prohibited. Consumption in homes, retail stores, and public spaces will continue to be banned. Personal production of alcohol is also not permitted. 

Sales will be restricted to licensed venues staffed by trained personnel under strict operational protocols. The government stated that the regulations are intended to ensure responsible distribution while preserving public order and respecting cultural norms. 

The Kingdom banned alcohol in 1952, making this move one of the most notable social reforms in decades. The new licensing system is expected to generate employment, attract foreign investment, and support economic transformation through the tourism sector. 

In January 2024, Saudi Arabia opened its first alcohol retail store in decades, located in Riyadh’s Diplomatic Quarter.  

Access is limited to non-Muslim foreign diplomats, who must register via a government app and receive foreign ministry approval. Mobile phones must be sealed upon entry, and monthly purchase limits apply. 

Government officials emphasized that regulatory oversight and cultural sensitivities will remain a top priority as the Kingdom implements the policy shift. 

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