Tony’s Chocolonely grows sales and profits in 2025 despite cocoa price surge, product recalls
The ethical chocolatier records higher volumes and revenue as the US becomes its largest market.
USA – Tony’s Chocolonely has reported higher sales volumes, revenue and profits in the year ended September 2025, despite raising prices amid soaring cocoa costs and carrying out recalls of two products during the period.
The Dutch chocolate maker described the year as “challenging” but said it successfully grew its business in the face of industry-wide pressures. The company reported revenues of £207 million (US$262 million), representing an increase of roughly 20% compared with the previous year.
Sales volumes rose 4% year-on-year, indicating that growth was driven by both higher pricing and increased consumer demand. Tony’s Chocolonely said this was achieved despite sharp price increases across the chocolate sector as manufacturers passed higher cocoa costs on to shoppers.
“In a year when industry volumes were hammered as second and third-wave price increases were passed through to consumers, we certainly felt the effects but were pleased that, overall, we successfully grew our volume by 4%,” chief executive Douglas Lamont said.
The United States emerged as Tony’s Chocolonely’s largest market for the first time, with revenues there surging by 50% year-on-year and overtaking sales in the company’s home market, the Netherlands. The business said the strong US performance was a key driver of its overall growth during the year.
In the UK and Ireland, Tony’s Chocolonely also delivered solid results, reporting revenues of €51.2 million (US$55.8 million), equivalent to about £44.2 million (US$56.1 million). This represented a 14% increase compared with the prior year, despite what the company described as “rocketing cocoa prices” and “the worst mid-crop harvest in a decade.”
Tony’s Chocolonely implemented price increases during the year to offset higher input costs. Its distinctive chunky chocolate bars, sold in flavours such as milk chocolate rice crisp caramel and the “everything” bar, currently retail at around £4 (US$5.1) for a 180-gram bar in the UK.
The year was not without challenges. In April, Tony’s Chocolonely recalled two products after warning that certain batches could contain small stones and metal fragments. The company also flagged risks from higher tariffs affecting shipments from the European Union to the United States.
Reflecting on the year, Lamont said: “It’s been a challenging year, but we’ve shown how resilient and effective our model is with strong growth in revenue, volume, profitability and, most importantly, impact on the ground for cocoa-farming families.”
He added: “With higher pricing now passed through on shelf to consumers, and as the market pricing for cocoa begins to fall, the industry must collectively consider how we can work together to invest in becoming more resilient to future climate shocks and yield crises.”
Sign up HERE to receive our email newsletters with the latest news and insights from Africa and around the world, and follow us on our WhatsApp channel for updates.
