U.S. coffee consumption reaches new high with 66% of adults drinking daily – NCA 

USA – Coffee consumption in the United States continues to rise, with 66% of American adults drinking coffee daily, according to the Spring 2025 National Coffee Data Trends (NCDT) report by Dig Insights for the National Coffee Association (NCA).  

The findings reflect a 7% increase in overall coffee consumption compared to 2020. 

The report highlights that the average American coffee drinker consumes three cups per day. A key contributor to the growth is the increased popularity of specialty coffee, which saw consumption climb by nearly 18% over the past five years.  

In January 2025, 46% of adults reported drinking specialty coffee the previous day, up from 39% in 2020.  

Traditional coffee consumption remained stable during the same period, with 42% of adults consuming it daily in 2025, compared to 43% in 2020. 

Within the specialty coffee category, espresso-based beverages saw a 17% increase in past-day consumption, rising from 24% of adults in 2020 to 28% in 2025.  

Non-espresso-based specialty drinks, such as cold brew or nitro coffee, experienced a nearly 42% jump, with 17% of adults consuming them daily in 2025, compared to 12% in 2020. 

Despite the surge in specialty coffee, the overall distribution between specialty and traditional coffee has remained consistent. For every 100 cups consumed, 59 are specialty and 41 are traditional. 

The home remains the primary location for coffee preparation. In 2025, 71% of coffee drinkers consumed coffee prepared only at home, up from 63% in 2020.  

Meanwhile, 16% had coffee only out of home, and 13% consumed coffee both at home and out of home, compared to 18% and 19% respectively in 2020. 

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