Valeo Foods to acquire Bulgaria’s Prestige-96 to expand European sweet treats portfolio
Valeo Foods expands in Europe with Prestige-96 acquisition, strengthening its sweet baked goods portfolio and unlocking new growth opportunities across Bulgaria and international markets.
BULGARIA – Valeo Foods Group has reached an agreement to acquire 100% of Prestige-96 AD, a leading Bulgarian manufacturer of sweet baked goods, as part of its ongoing European expansion strategy.
Financial terms of the transaction were not disclosed. The deal represents Valeo’s eighth acquisition since 2022 and aligns with its strategy of acquiring strong, local brands to build its presence across the European sweet treats market.
The addition of Prestige is expected to strengthen Valeo Foods’ position in Bulgaria while supporting broader international growth ambitions. The combined business is set to enhance cross-selling opportunities and leverage Prestige’s established relationships with retailers.
Valeo said the acquisition will also create opportunities to expand into adjacent snacking categories and extend its footprint into new and existing markets.
“The acquisition also creates new pathways to expand into adjacent snacking categories and broadens Valeo Foods Group’s international footprint by leveraging the export strengths of both organisations to grow in existing and new markets,” the company said in a statement.
Founded in 1996, Prestige owns several well-known brands including Naya, Hyper, Mirage and Roden Kray. The company employs approximately 450 staff, all of whom, along with the existing management team, will remain in place following the acquisition.
Prestige also brings a modern, well-invested production and warehousing facility, which is expected to enhance Valeo Foods’ operational capacity, efficiency and flexibility.
Valeo Foods CEO Ronald Kers highlighted the growth potential of the transaction. “By combining Prestige’s category expertise with the scale of the Valeo Foods’ network, we see significant opportunities to accelerate growth, expand into new markets, and bring even more loved products to consumers across Europe,” he said.
“This acquisition is a clear investment in long term, sustainable growth, adding capabilities that naturally enhance our core business,” Kers added.
Prestige CEO Darina Stoyanova also expressed optimism about the deal. “By combining Prestige’s much loved brands with Valeo Foods’ international scale and capabilities, we see tremendous potential to grow our business, reach new markets and continue delivering the products consumers love,” she said.
Valeo Foods generates annual revenues of approximately €2 billion (US$2.3 billion) and owns brands including Balconi cakes, Barratt sweets, Pedro confectionery, Mila wafers and Rowse Honey.
The transaction remains subject to customary regulatory approvals in Bulgaria and follows a series of recent acquisitions by Valeo, including Slovakia’s I.D.C. Holding in 2024 and Italian bakery company Melegatti in 2025.
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