Monster Energy opposes MrBeast’s ‘Feast Like A Beast’ trademark

USA – Monster Energy has filed a formal opposition to a trademark application submitted by YouTube personality MrBeast, aiming to block his use of the phrase “Feast Like A Beast” for a line of beverages.  

According to Gerben Law, the opposition was submitted to the United States Patent and Trademark Office (USPTO) on July 15. 

The filing challenges MrBeast’s efforts to register the slogan for products including fruit drinks, vegetable juices, flavored waters, sports drinks, energy drinks, and bottled water. 

Monster Energy claims the phrase infringes on its existing portfolio of trademarks that include the word “Beast,” notably its long-standing slogan “Unleash the Beast,” which the company says it has used since at least 2002. 

Other trademarks cited in Monster’s filing include “Unleash the Ultra Beast,” “The Beast Unleashed,” “Recycle The Beast!,” “Unleash the Salty Beast,” and “Nasty Beast.” The company argues that these marks have become widely recognized by consumers due to its extensive marketing efforts and global presence. 

Monster Energy stated that it sells over 7 billion cans of its beverages annually, with approximately 3.1 billion of those sold in the United States.  

Between 2002 and 2023, the company invested nearly US$8.5 billion in marketing and brand promotion in the U.S. alone. Most of its drink labels reportedly feature one of the “Beast” trademarks, which Monster contends are now closely associated with its brand identity. 

The company argues that granting MrBeast the “Feast Like A Beast” trademark could confuse consumers, especially since both parties intend to distribute beverages through similar retail and distribution channels. 

Monster Energy has built a reputation as one of the most active trademark litigators globally. Since 2017, the company has brought more than 920 cases before the USPTO’s Trademark Trial and Appeal Board. 

The legal move comes as Monster faces headwinds in its core business. In its first-quarter 2025 results, the company reported a 2.3% drop in total net revenue to US$1.85 billion, missing analyst expectations of a 4.3% rise to US$1.98 billion. Net sales from its energy drinks segment fell 0.8% to US$1.72 billion. 

Weaker consumer spending in the U.S. due to colder weather and inflation, changes in distributor ordering patterns, and foreign currency impacts contributed to the decline.  

The company also cited increased aluminum costs and announced plans to open a new concentrate production facility in Brazil to reduce exposure to tariffs. 

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