India’s Ace Blend secures US$3.3M to expand functional nutrition range

INDIA – Nutrition brand Ace Blend has raised US$3.3 million in a pre-Series A funding round led by consumer-focused venture capital firm Fireside Ventures.

Founded by Shivam Hingorani, the Mumbai-based company is building a new narrative for nutrition by using pure, premium ingredients backed by years of clinical studies and patents. 

Drawing on years of global expertise through a leading R&D and product design partner, Ace Blend blends ancient natural knowledge with modern science to deliver distinctive, convenient nutrition solutions.

“We’re not here to sell hope in a bottle. Our mission is to deliver real results. With Fireside’s backing and world-class R&D muscle, we’re ready to scale and show the country what real nutrition looks like,” Hingorani said.

Ace Blend’s portfolio spans protein powders, functional drinks, and dietary supplements. The brand has reported rapid growth, with revenues climbing from ₹1.9 crore (about US$230,000) to a projected ₹55 crore (about US$6.6 million) in just three years.

Fireside Ventures, an investor in high-growth consumer brands like MamaEarth and BoAt, said it had been tracking Ace Blend’s performance before deciding to invest. 

“India has hundreds of nutrition supplement brands, yet only a few deliver precise dosing, clinically proven efficacy, and full traceability of raw materials,” said Dipanjan Basu, Partner and Co-founder at Fireside Ventures. “We believe the next breakthrough will come from premium formulations in convenient formats, and Ace Blend is uniquely positioned to offer that.”

India’s Nutraceuticals Market

According to Kearney’s analysis. India’s nutraceutical market, valued at approximately US$8 billion and growing at 11% annually (2023–2027), offers significant opportunities for science-led, high-quality brands. 

Growth varies across segments, sports drinks, energy bars, and omega-3 supplements are expanding at over 12% CAGR as health-conscious consumers seek functional benefits. In comparison, traditional vitamins grow more slowly (under 8%) due to market saturation. 

Beauty supplements are emerging as a promising category, whereas fortified cooking ingredients, despite being a large market, show muted growth at about 4% because of limited innovation.

Ace Blend’s vertically integrated model, focus on measurable results, and premium sourcing are expected to help it capture a meaningful share of this expanding sector.

With fresh capital from Fireside Ventures and a strong product pipeline, the company plans to scale operations, deepen its R&D capabilities, and strengthen its distribution network to meet the rising demand for convenient, high-efficacy nutrition among Indian consumers.

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