Celsius Holdings reports 11% revenue growth in Q2 2026

USA – Celsius Holdings reported second-quarter revenue of US$817.9 million, an increase of 11% compared with the same period last year, as strong performances from Alani Nu and Rockstar Energy helped offset declining sales of its flagship Celsius brand. 

Despite the increase, revenue fell short of analysts’ average estimate of US$872.6 million. The company also reported adjusted diluted earnings per share of 36 cents, below the Bloomberg consensus forecast of 41 cents. 

Revenue generated by the Celsius brand declined by approximately 11.7% year on year. The company attributed the decline to higher promotional spending, inventory rebalancing, weaker performance in the club retail channel, fewer product launches and stock-keeping unit (SKU) optimisation linked to recent acquisitions. 

Gross profit margin fell to 48.1% from 51.5% in the corresponding period of last year as promotional expenses increased and sales channel dynamics shifted. Net income dropped by 45% to US$55.3 million from US$99.9 million a year earlier. 

However, first-half net income increased by 15% to US$144.3 million, reflecting stronger performance during the earlier part of the year. 

Among the company’s other brands, Alani Nu generated revenue of US$364.4 million during the quarter, supported by strong consumer demand and expanded distribution through PepsiCo’s network. 

Rockstar Energy, which Celsius Holdings acquired in August 2025, contributed revenue of US$66.5 million. However, retail sales of the brand declined by 13% year on year in tracked channels. 

Across its entire portfolio, Celsius Holdings said retail sales rose by 31% during the 13 weeks ended June 28. The company added that its brands collectively accounted for approximately 20% of the US ready-to-drink energy drinks market by value. 

According to the company, its portfolio contributed around 30% of the US$640 million growth recorded in the zero-sugar energy drinks category during the quarter. 

Chief Executive Officer John Fieldly said the company remains focused on strengthening its core business. 

“We are confident the actions we are taking will strengthen the brand, and with a broader, more diversified portfolio, we believe we are well positioned to drive durable, long-term growth,” Fieldly said. 

The company said it would continue concentrating on improving product assortment, expanding distribution and enhancing overall execution to restore growth in the Celsius brand. 

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