Arla Foods Ingredients unveils new concept to redefine protein bar innovation
The formulation contains only eight ingredients, is high in fiber, and contains no added sugar, fat, or maltitol.
USA – Arla Foods Ingredients has introduced a new Easy Bite concept aimed at transforming how protein bar manufacturers balance nutrition, texture, and taste.
Developed using Arla’s customized whey protein solution, Lacprodan® EasyBar, Easy Bite offers up to 40% high-quality protein in a convenient 18-gram serving.
Debuting at SupplySide Global in Las Vegas on October 29–30, the new Easy Bite concept demonstrates how clean-label, high-protein snacks can deliver both indulgence and functionality without compromise.
The formulation contains only eight ingredients, is high in fiber, and contains no added sugar, fat, or maltitol, features that align with consumers’ growing demand for simple, health-focused snacking options.
According to global market data, 90% of consumers now consider snacking an essential part of their daily routine, with health and wellness influencing their choices more than ever.
A key innovation behind Easy Bite lies in its textural stability. Unlike conventional protein bars that can harden over time, the new concept maintains stable softness throughout a two-year shelf life without relying on additional fats or collagen-based binders.
This allows manufacturers to create long-lasting products that remain appealing in both taste and texture.
Peter Schouw Andersen, Senior Director of Performance Nutrition at Arla Foods Ingredients, said the concept was designed to meet multiple market demands simultaneously.
“Taste and texture are still king, but health considerations are increasingly important, especially among younger consumers. Easy Bite offers a high-protein, low-fat, fiber-rich option that stays soft over time without a long ingredient list,” he said. “We believe it opens new opportunities for innovation in the protein bar category.”
At the SupplySide Global event, Arla Foods Ingredients will also present two additional prototypes: a protein soda made with Lacprodan® BLG-100, containing 10 grams of high-quality protein and no sugar, and Refreshed in Seconds, a clear shake concept using Lacprodan® ISO.RefreshShake, which delivers 20 grams of protein per 300 ml serving, and features quick foam breakdown and a light, refreshing taste.
Together, these innovations underline Arla Foods Ingredients’ leadership in performance nutrition and its commitment to supporting manufacturers with scientifically advanced, consumer-driven solutions.
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