Avenews, FPC Kenya launches invoice discounting to unlock working capital within hours
The Avenews-FPC Kenya partnership demonstrates how fintech innovation can resolve liquidity gaps that constrain agricultural trade.
KENYA – Agricultural fintech firm Avenews has partnered with the Fresh Produce Consortium of Kenya to launch an invoice discounting solution that enables produce suppliers to access working capital within hours of delivery, eliminating the need to wait up to 90 days for payment cycles.
The Agri-Supplier Financing model converts verified receivables into immediate cash, allowing suppliers, distributors, aggregators, and exporters to restock and fulfill orders without interruption.
For Kenya’s fresh produce sector, where goods are perishable, and supply chains operate on tight timelines, delayed payments have long disrupted shipments and strained relationships.
Jonathan Tselon, CEO of Avenews, framed the innovation in operational terms. “We understand that the fresh produce value chain operates as a just-in-time, perishable business where every hour counts. Access to immediate, flexible capital is not a luxury; it is what keeps the entire value chain alive.”
He added, “This is why we continue to innovate smart financing solutions for agribusinesses that move at the speed of trade, not the convenience of traditional financial systems.”
On the other hand, Okisegere Ojepat, CEO of the Fresh Produce Consortium of Kenya, emphasized the structural gap being addressed. “In a sector defined by perishability and tight timelines, delays in financing can disrupt shipments, strain supply relationships, and result in product loss. One of the biggest barriers to entry is access to timely, tailored financing.”
For investors, the Avenews-FPC Kenya partnership demonstrates how fintech innovation can resolve liquidity gaps that constrain agricultural trade. Nancy Kinyanjui, Managing Director of Avenews, explained the strategic shift. “This partnership reflects a broader shift toward embedded financing models, where capital is structured around real economic activity and trade flows, not traditional lending timelines.
“At Avenews, we are working one value chain at a time to fix long-standing structural gaps in agribusiness, unlocking capital through practical, time-based financial solutions that support, rather than slow, the movement of goods. The result is a more resilient and efficient ecosystem, where businesses are no longer constrained by payment delays but enabled by financing those moves with trade,” she added.
The partnership was launched at a joint dinner workshop attended by members of the Fresh Produce Consortium of Kenya and stakeholders across the value chain.
For investors, the model represents a scalable approach to addressing one of agriculture’s most persistent challenges: aligning capital availability with the speed of perishable supply chains.
Sign up HERE to receive our email newsletters with the latest news and insights from Africa and around the world, and follow us on our WhatsApp channel for updates.
