B&G Foods to sell Green Giant and Le Sieur brands in Canada to Nortera Foods 

CANADA – B&G Foods has entered an agreement to sell its Green Giant and Le Sieur frozen and shelf-stable vegetable brands in Canada to Nortera Foods.  

The financial terms of the deal were not disclosed. 

Nortera has served as the exclusive manufacturer of the brands in Canada for more than 30 years. Commenting on the acquisition, CEO Hugo Boisvert stated that bringing the brands under local ownership reinforces their longstanding presence in the country.  

Production will continue at Nortera’s facilities in Tecumseh, Ontario; Lethbridge, Alberta; and Saint-Denis-sur-Richelieu, Quebec. 

The acquisition is expected to complement Nortera’s existing brand portfolio, which includes Arctic Gardens and Del Monte. B&G Foods said proceeds from the transaction will be used to reduce long-term debt.  

Completion of the deal is anticipated in either the fourth quarter of this year or the first quarter of 2026, subject to regulatory approval in Canada. 

The divestment aligns with B&G Foods’ ongoing strategy to streamline operations and focus on core categories. The company previously sold the U.S. shelf-stable Green Giant line to Seneca Foods in November 2023 and the Le Sueur U.S. shelf-stable brand to McCall Farms in August.  

B&G Foods also continues to assess options for the sale of its Green Giant U.S. frozen business. 

CEO Casey Keller described the Canadian sale as part of broader efforts to sharpen the company’s focus and reduce leverage, noting the strong legacy and consumer recognition of Green Giant in Canada.  

Earlier this year, B&G Foods divested its Don Pepino and Sclafani sauce and canned tomato brands to Violet Foods. 

Following recent divestitures, B&G Foods revised its fiscal 2025 outlook for the second time. Net sales are now projected between US$1.83 billion and US$1.88 billion, compared to the previously adjusted US$1.86 billion to US$1.91 billion range.  

Adjusted EBITDA is expected at US$273 million to US$283 million, down from earlier guidance of US$289 million to US$290 million, while adjusted diluted EPS guidance has been cut to US$0.50 to US$0.60. 

Nortera operates 13 facilities across Canada and the United States, processing more than 400,000 tonnes of vegetables annually and employing over 3,000 people.  

The company recently announced a C$28 million investment to expand capacity at its Saint-Denis-sur-Richelieu facility, increasing output from six million to approximately 10.6 million case-equivalents.  

As part of the upgrade, Nortera will close its Saint-Césaire plant by January 2026, resulting in around 100 job losses and the creation of 70 new permanent positions at the expanded site. 

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