Carlsberg Malaysia launches Chongqing beer in Southeast Asia
Carlsberg Malaysia has introduced Chongqing Beer to Malaysia, marking the Chinese lager’s first Southeast Asian launch with local production and nationwide distribution beginning in June.
MALAYSIA – Carlsberg Malaysia has officially launched Chongqing Beer in the Malaysian market, marking the iconic Chinese lager’s first entry into Southeast Asia as the brewer expands its portfolio to meet changing consumer preferences.
The beer will be brewed locally at Carlsberg Malaysia’s Shah Alam facility rather than imported from China, with nationwide distribution scheduled to begin in June. The 3.8% ABV lager will be sold in 490ml cans through retail outlets including 99 Speedmart.
Originally brewed in 1958 and named after the city of Chongqing in China, the beer has remained a longstanding staple in the Chinese beer market.
The launch follows Carlsberg Group’s acquisition of controlling stakes in Chongqing Beer in 2013, strengthening the brewer’s presence in the Chinese beverage sector.
Roger Li said local production was focused on preserving the beer’s original taste profile.
“Having started my brewing journey with ChongQing beer in its home city, I am incredibly proud to now brew this iconic beer here in Shah Alam, Malaysia,” Li said. “What matters most to us is staying true to its original character – refreshing, smooth, and easy-drinking, so the flavours remain familiar to those who know ChongQing.”
According to the company, the lager is positioned as a beer suitable for long meals and relaxed social occasions, reflecting growing Malaysian consumer interest in Chinese food, beverages and lifestyle brands.
Stefano Clini said the launch reflects broader shifts in regional consumption patterns.
“As Malaysian beer consumers show growing interest in authentic Chinese brands, this shift reflects more than a passing trend,” Clini said. “The increasing appreciation for Chinese food, culture, and lifestyle points to a broader evolution in consumer behaviour. We are confident in making the brand affordable and accessible to meet the evolving consumer needs.”
Established in 1969, Carlsberg Malaysia operates separately from its global parent, Carlsberg Group, with operations across Malaysia and Singapore.
Earlier this year, the company reported a record net profit of RM375.6 million (US$94.8 million) for the financial year ended December 31, 2025, representing an 11.4% increase year-on-year.
Profit from operations rose 8.1% to RM449.7 million despite annual revenue declining 4.9% to RM2.3 billion amid softer consumer sentiment and unfavourable Chinese New Year timing.
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