Beverages – Trade & Market Updates

Illicit alcohol now dominates Kenya’s market, with smuggling and counterfeit spirits driving massive tax losses, report finds.

The spirits giant strengthens its European presence with a new Milan hub while winding down a 60-year distribution partnership.

The aid measure supports French exporters amid tariff uncertainty by covering commercial and political risks for US-bound shipments.

FMCG major Dabur India discontinues low-margin products and outlines a seven-point strategy to achieve double-digit growth by 2028.

The landmark India-UK trade deal slashes import duties on whisky and gin, offering major export opportunities and economic gains.