Dabur India expands into cocktail mixer market with Réal Cheers launch
Dabur unveils new mixer line under Réal brand, targeting millennials and Gen Z with vibrant, ready-to-drink offerings.
INDIA – Dabur India has announced its foray into the cocktail mixer segment with the launch of ‘Réal Cheers,’ a new product line under its flagship packaged juice brand, Réal.
The introduction marks the company’s latest step in portfolio expansion, tapping into the growing demand for at-home cocktail solutions among younger consumers.
The Réal Cheers range debuts with four variants—Jamuntini, Green Apple Mojito, Ginger Ale, and Tonic Water—each offered in 250ml cans.
The mixers are designed for convenience and flavour precision, appealing to modern consumers seeking premium taste with minimal preparation.
Prices start at Rs 65 for Ginger Ale and Tonic Water, and Rs 99 for Jamuntini and Green Apple Mojito.
According to Dabur, the variants feature bold, eye-catching packaging and caricature-themed designs. The brand has emphasised the use of carefully selected ingredients to ensure consistent quality and flavour across the range.
Mayank Kumar, Vice President of Marketing at Dabur India, stated, “The introduction of Réal Cheers not only broadens our product portfolio but also meets the changing consumer taste and preferences and will definitely connect with new modern consumers, particularly millennials and Gen Z.”
The launch is supported by a new marketing campaign that highlights Dabur’s expansion into the cocktail mixer category, while reinforcing the brand’s legacy in high-quality beverages.
Monisha Prasher, General Manager – Marketing, Foods, Dabur India, added, “Our mixers are designed to be versatile, easy to use and most importantly, delicious. Réal Cheers provides the perfect blend of convenience, quality and taste to elevate your cocktails.”
The products are currently available on key quick commerce platforms including Zepto, Swiggy Instamart, Blinkit, and Big Basket, with rollout in retail stores expected shortly.
The launch comes in the wake of Dabur’s recent exit from several non-performing product categories such as diapers, Vedic tea, breakfast cereals, sanitizers, and malted food drink brand Vita.
These exits are part of a broader portfolio restructuring strategy aimed at accelerating profitable growth.
Dabur has set its sights on double-digit revenue and profit growth by fiscal 2028. The company’s revised strategy includes increased investment in core brands, focus on premiumisation, metro market consolidation, digital expansion, and targeted mergers and acquisitions.
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