Humble invests US$14.4M to double confectionery capacity
Grahn’s expansion focuses on soft confectionery, especially jellies, where demand is highest.
SWEDEN – Humble Group is ramping up its confectionery operations with a SEK 135 million (US$14.4 million) investment in new production capacity at subsidiary Grahns Konfektyr.
The Swedish FMCG group said the move comes in response to “strong growth in demand” for confectionery, both domestically and abroad.
The investment will be split into two phases. The first, valued at around SEK 100 million (US$10.7 million), includes a new production line equipped with kitchen and cooking equipment, drying cabinets, and packing machines.
About SEK 60 million (US$6.4 million) will be spent in the second half of 2025, with the remainder in early 2026. Phase two, scheduled for completion in 2028, will add further machinery worth SEK 35 million (US$3.7 million) to realize the site’s capacity fully.
Grahn’s expansion focuses on soft confectionery, especially jellies, where demand is highest. At full capacity, the factory is expected to produce about 11,000 tons of jelly annually, doubling current volumes.
The increased output is projected to add SEK 300 million (US$32 million) in sales and improve annual EBITDA by SEK 60 million (US$6.4 million).
“We are seeing a strong growth in demand for confectionery products among our own brands and distribution companies,” said Simon Petrén, CEO of Humble Group AB.
He added that incoming requests for contract manufacturing were already outpacing existing capacity. “The investment will enable us to scale up capacity with increased efficiency and is expected to generate a stable return on invested capital.”
Grahn’s CEO Jesper Lööw said the expansion would strengthen the company’s position as a Swedish confectionery leader.
“We are strengthening our overall capacity and will be able to scale up the sugar-reduced candy products faster, without having to compromise on Grahn’s regular candy favorites,” he said. “The economies of scale in the central organization increase our competitiveness and allow us to improve profitability going forward.”
The new site in Skövde is scheduled for commissioning in summer 2026, with financial benefits expected to build gradually from the second half of that year. Full effects are expected to be realized by 2028.
The factory, covering 15,000 square meters, has been leased on favorable terms and includes equipment transferred free of charge by the previous tenant, Rockwool.
Confectionery is a key part of Humble’s “future snacking” division, which includes brands such as Pändy, Wellibites, and Pitstop.
External production accounts for roughly 30% of output across Humble’s four confectionery subsidiaries. Demand for sugar-free and sugar-reduced brands alone is growing at over 50% annually, according to the company.
With the Skövde investment, Humble expects Grahns to not only expand its jelly lines but also strengthen its capacity to supply both Nordic and international markets.
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