SWEDEN – Joe Campbell has been appointed vice president, go-to-market, for AAK USA, Inc., a leading ingredient supplier.
In his new role, Campbell will spearhead efforts to expand market share and enhance brand visibility for AAK across the United States and Canada.
Additionally, he will be responsible for overseeing customer innovation and maintaining strong customer relationships.
Before joining AAK, Campbell served as president of Master Martini.
His extensive career also includes significant roles at Unilever and Puratos.
Octavio Díaz de León Carrillo, president of AAK USA, Inc., and vice president of AAK AB, highlighted Campbell’s successful interim leadership since January, noting his extensive experience in establishing commercial organizations, driving product development, and initiating new business ventures.
“Joe has demonstrated remarkable leadership and has significantly contributed to our growth and profitability in the US and Canada,” stated de León Carrillo.
“His vast experience is already proving beneficial as we pursue new opportunities in these markets.”
AAK Personal Care, founded in 2005, is a globally recognized supplier of sustainably sourced, advanced plant-based ingredients for the beauty industry.
Headquartered in Sweden, the company is known for its technological innovation and commitment to sustainability.
Despite challenges in the market, AAK has shown resilience.
The company’s Interim Report for the fourth quarter and year-end 2022 highlighted a strong year with double-digit earnings growth, largely driven by margin improvements.
Total volumes dropped by 6 percent year-on-year to 571,000 MT, primarily due to exiting the Russian market and optimizing their bakery segment. Excluding Russia, the volume decrease was 3 percent.
Operating profit saw an 18 percent increase, reaching SEK 778 million(US$71.8M), aided by a positive currency translation effect of SEK 24 million (US$2.2M).
At fixed exchange rates, the operating profit rose by 14 percent. The quarter’s profit amounted to SEK 517 million (US$47.7), with earnings per share at SEK 1.98 (US$0.18).
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