LVMH launches Hennessy ready-to-serve cocktails in US
The new bottled cocktail range marks Hennessy’s first entry into the ready-to-serve category, targeting growing consumer demand for convenient premium drinks.
USA – Luxury goods group LVMH has expanded its Hennessy Cognac brand into the growing ready-to-serve (RTS) beverage category with the launch of a new line of bottled cocktails across the United States.
The launch marks the first time Hennessy-branded RTS or ready-to-drink products have been introduced to the market, as the company seeks to broaden consumption occasions for its flagship Cognac brand.
According to LVMH, the new Hennessy Very Special Cocktails range offers consumers “a modern, effortless way to enjoy its signature spirit” while maintaining the brand’s connection to its Cognac heritage.
The range is made with Hennessy VS Cognac and features three variants: Henny-Rita, Henny Berry and Henny Iced Tea. Henny-Rita and Henny Iced Tea contain 18% alcohol by volume (ABV), while Henny Berry has a slightly higher ABV of 20%.
The products are now available through selected retailers across the United States and carry a suggested retail price of US$15.99 for a 375ml bottle.
Commenting on the launch, Charles Delapalme, President and Chief Executive Officer of Maison Hennessy, said the move reflects the brand’s ability to evolve while remaining true to its roots.
“The launch showed the brand’s ability to innovate, to be well anchored in its time, to evolve with society, while remaining faithful to its unique Cognacs,” Delapalme said.
The introduction comes as premium spirits producers continue to explore opportunities within the fast-growing ready-to-drink and ready-to-serve segments, where consumers are increasingly seeking convenience without compromising on quality.
The launch follows recent activity across the premium cocktail market. Last month, Rémy Cointreau introduced a ready-to-drink cocktail range under its Bruichladdich Scotch whisky brand in the United Kingdom through a partnership with RTD specialist Whitebox.
Meanwhile, LVMH’s wine and spirits division reported mixed results during the first quarter of 2026. Spirits revenue reached €610 million (US$719.3 million), compared with €629 million (US$741.6 million) during the same period in 2025.
Champagne and wines delivered stronger performance, with revenue increasing 5% on an organic basis to €663 million. LVMH said Champagne made “a good start to the year,” particularly in Europe, while Provence rosé wines continued to maintain positive momentum.
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