Quickmart opens 67th branch in Eldoret, Kenya as expansion reaches North Rift
New Elgon View outlet adds to national rollout as retailer responds to rising urban demand in Eldoret.
KENYA – Quickmart officially opened its latest supermarket at Basic Elgon View in Eldoret in April 2026, bringing its total store count to 67 nationwide as it continues widening its footprint across Kenya’s urban centres.
Uasin Gishu Governor Jonathan Bii Chelilim attended the launch event and said the entry of private investors into the county’s retail sector aligns with ongoing efforts to create employment opportunities and improve access to basic household goods.
The new outlet is positioned to serve customers in Elgon View, Pioneer, and surrounding areas along Kisumu Road, where population growth and commercial activity have increased demand for more accessible shopping options.
Retail expansion in Eldoret
Eldoret’s retail market has become more competitive in recent years as major supermarket chains increase their presence, driven by rising consumer spending and the town’s strategic role as a North Rift economic centre.
Following the opening, some residents have begun calling for the new branch to operate on a 24-hour schedule, reflecting changing shopping habits and demand for services that extend beyond standard trading hours.
If adopted, continuous operations would require additional staffing, tighter security arrangements, and higher running costs, which would need to be balanced against potential sales growth from late-night and early-morning customers.
National footprint and performance
Across the country, Quickmart operates more than 60 branches in at least 16 counties, with a strong concentration in Nairobi and steady expansion into cities such as Mombasa, Kisumu, Nakuru, and Eldoret.
The retailer is owned mainly by Adenia Partners, a Mauritius-based private equity firm that acquired a controlling stake after merging Quickmart with Tumaini Self Service Limited between 2019 and 2020, while the founding family retains a minority share.
It also employs more than 6,000 workers and is regarded as Kenya’s second-largest supermarket chain after Naivas, with internal estimates indicating that some stores generate around KSh 2 billion (about US$15.4 million) annually, reflecting its focus on high-density neighbourhood retailing.
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