Four gummies provide the same electrolyte dose as a 330 ml sports drink, while offering a balanced sweet-salty taste that appeals to health-conscious consumers.

USA – Nutraceutical gummy pioneer TopGum Industries from Israel is set to debut its Active Lifestyle gummy collection at SupplySide West 2025 in Las Vegas, booth #6229, from October 29 to October 30.
The new range features eight advanced formulations designed to support energy, hydration, and recovery before and after workouts, all in a convenient, great-tasting gummy format.
Leading the new collection are high-dose creatine gummies and electrolyte solution gummies, both engineered to deliver potent nutritional support for athletes and active individuals alike.
As the global wellness and fitness market evolves, gummies have emerged as a preferred delivery system thanks to their portability, accurate dosing, and enjoyable flavour.
However, creating gummies that combine strong doses of active ingredients with low sugar and great taste has long been a formulation challenge, one that TopGum has addressed through its proprietary technologies and extensive confectionery expertise.
“The new Active Lifestyle gummy range reflects TopGum’s unique ability to make the impossible possible in gummies,” said Eyal Shohat, CEO of TopGum. “With our proprietary technology, we set a new standard by offering efficacious levels of key sports actives in a format that combines efficiency, convenience, and enjoyment.”
Each 7g electrolyte gummy delivers 100mg of essential minerals, including sodium, potassium, magnesium, and chloride, to replenish electrolytes lost through sweat and support muscle performance.
The gummies transform the natural saltiness of these minerals into a flavorful experience, offering options such as lemon-lime, umami watermelon, and salted cherry orange.
According to Jennifer Toomey, Head of New Product Development at TopGum USA, four gummies provide the same electrolyte dose as a 330 ml sports drink, while offering a balanced sweet-salty taste that appeals to health-conscious consumers.
Meanwhile, the creatine gummy showcases TopGum’s ability to deliver high potency in a compact form.
Each gummy contains 1500 mg of Creapure creatine, providing an elite-standard dose across just four gummies.
Available in cherry, raspberry, and watermelon flavours, these gummies deliver a smooth texture and fruity taste, overcoming the graininess that has limited creatine’s use in other food formats.
TopGum’s lineup also includes magnesium combo and caffeinated energy gummies, the latter featuring up to 40 mg of caffeine for a quick pre-workout boost.
All gummies can be produced in the company’s proprietary Gummiceuticals format, a sugar-free, fibre-based matrix that replaces sugars with natural prebiotic fibres, creating a clean-label, gut-friendly alternative.
With this launch, TopGum continues to push the boundaries of functional confectionery, combining science, innovation, and indulgence to redefine how nutrition fits into an active lifestyle.
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