UK considers age restrictions on zero- and low-alcohol drinks as Ministers review youth access 

UK – The UK government is exploring the introduction of age restrictions on the sale of zero-alcohol and low-alcohol beverages, a move that has prompted debate across the hospitality and drinks sectors. 

Health Minister Ashley Dalton confirmed that ministers are reviewing proposals to regulate access to no-and-low alcohol products, potentially aligning them with rules that apply to traditional alcoholic beverages. The review could include preventing sales to under-18s. 

Speaking about the proposals, Dalton said these products differ from conventional soft drinks because of their intentional resemblance to alcoholic beverages. She cited emerging research suggesting that exposure to drinks designed to replicate beer, wine or spirits could normalise alcohol consumption among young people. 

The minister noted that early initiation of alcohol use has been linked to a higher likelihood of problematic drinking later in life, while acknowledging that the evidence base is still developing.  

Last week, she said the government would be exploring measures to “regulate access” to no-and-low alcohol products in line with other alcoholic beverages. 

Under current UK legislation, the sale of alcohol to anyone under the age of 18 is prohibited. However, zero-alcohol drinks, defined as containing less than 0.05% alcohol by volume, are not subject to age-based restrictions. Low-alcohol products, classified as those containing less than 1.2% ABV, are also unregulated in terms of age limits. 

The proposals have attracted criticism from some industry observers, who argue that restricting access to alcohol-free alternatives could discourage younger consumers from choosing responsible beverage options.  

Licensed trade representatives have also raised concerns about the potential commercial impact on pubs and bars, particularly as the sector faces ongoing pressure following recent tax policy changes. 

The no-and-low alcohol category has expanded rapidly in recent years, with major brewers and drinks manufacturers investing heavily in alcohol-free beer, wine and spirits alternatives. Companies across the sector have reported strong sales growth, driven by adult consumers seeking moderation and healthier lifestyle choices. 

A spokesperson for the Department of Health and Social Care said the government supports the continued growth of the no-and-low alcohol market for adults, recognising its potential role in reducing harmful drinking behaviours.  

The spokesperson added that no timeline has been set for regulatory changes, with the government currently in a consultation phase on the proposals. 

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