Varun Beverages Zimbabwe launches Mooju dairy-blend juice
The company is broadening its portfolio with Mooju while advancing confectionery distribution, alcoholic beverage operations and a planned US$250 million brewery project.
ZIMBABWE – Varun Beverages Zimbabwe has expanded its product portfolio with the launch of Mooju, a new dairy-blend juice available in 430ml and 1-litre packs.
The launch follows the laying of the foundation stone for a new juice and dairy-blend beverage production line by Zimbabwean President Emmerson D. Mnangagwa during the inauguration of the company’s Cheetos snacks manufacturing plant.
Before the commercial launch, Varun Beverages said it conducted extensive in-house testing and collected feedback from consumers across different segments. The company said the initial response to Mooju was encouraging.
“We are now expanding this engagement through the Mooju Taste Challenge. Our promotional vans and sampling teams will travel across Zimbabwe, inviting a much larger number of consumers to taste Mooju and share their honest feedback,” said Vijay Kumar, CEO of Varun Beverages Zimbabwe.
The Mooju launch comes as Varun Beverages continues to broaden its Zimbabwe operations beyond beverages. From October 1, 2026, the company will distribute Mondelez South Africa’s chocolate, biscuit, candy and gum products across Zimbabwe under an exclusive distribution agreement.
Varun Beverages said the agreement represents a new line of business in confectionery and is expected to expand its portfolio through snacks distribution.
The company is also facing regulatory scrutiny over its proposed acquisition of a 48.79% stake in Dairibord Holdings Limited. Zimbabwe’s Competition and Tariff Commission is assessing whether the transaction could substantially lessen competition or create a monopoly situation.
Meanwhile, Varun Beverages has entered Zimbabwe’s alcoholic drinks market through a distribution partnership with Carlsberg.
The first phase began in September, while the second phase is expected to involve local manufacturing after construction of Varun’s planned brewing facility is completed.
Varun has earmarked US$250 million for the brewery project with Carlsberg, which is expected to create at least 2,500 jobs across the value chain.
Varun Beverages entered Zimbabwe in 2018 through a greenfield bottling facility in Harare and has invested more than US$100 million in the country. The company’s expansion includes beverage production, snacks distribution and plans for local brewing, alongside its ongoing operations in Zimbabwe.
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