AB InBev reports Q3 2025 revenue growth amid volume declines, eyes UEFA sponsorship deal
AB InBev posts modest Q3 gains and pursues major UEFA sponsorship as market pressures affect volumes.
USA – AB InBev, the world’s largest brewer, recorded slight revenue growth in the third quarter of 2025, reporting a 0.9% increase to approximately US$13.22 billion.
The company’s performance was supported by continued strength across its megabrands and rising consumer demand for non-alcoholic products.
The group reported a 3% increase in combined revenue from its megabrands portfolio during the quarter, driven largely by Corona. The brand delivered a 6.3% rise in sales outside its home market, marking a key contributor to the quarter’s performance.
AB InBev also highlighted growing interest in its non-alcoholic portfolio, which posted a 27% increase in revenue.
Profit for the period rose by 2% to US$7.42 billion, while the company’s normalised EBITDA increased by 3.3% to US$4.87 billion. AB InBev attributed the gains to its strategic focus on brand strength, innovation, and diversified beverage offerings.
Despite the revenue growth, overall volumes declined by 3.7% during the quarter. Beer volumes dropped 3.9% and non-beer volumes decreased by 2.2%. The company cited weaker performance in China and weather-related impacts in Brazil as key drivers of the volume declines.
Michel Doukeris, CEO of AB InBev, said the business remains focused on long-term priorities despite mixed macroeconomic conditions.
“Driven by the momentum of our megabrands and our innovation in balanced choices and Beyond Beer, our business delivered continued top- and bottom-line growth, even as we navigated a dynamic consumer environment,” he stated.
Looking ahead, AB InBev said it expects EBITDA growth to fall between 4% and 8%, consistent with its medium-term forecast.
To support shareholder returns, the company’s Board of Directors approved a US$6 billion share buyback programme to be completed over the next two years. AB InBev also announced the redemption of approximately US$2 billion in outstanding bonds.
Meanwhile, AB InBev has entered exclusive negotiations with UEFA to become a global partner for the organisation’s men’s club competitions from 2027 to 2033. If finalised, the agreement would see the brewer replace Heineken, which has sponsored UEFA club competitions since the early 1990s.
Reports indicate AB InBev’s bid may reach as much as US$230 million annually, compared with Heineken’s most recent deal valued at around US$128 million per year.
The contract would cover major events including the UEFA Champions League, Europa League, Conference League, and the UEFA Super Cup.
AB InBev already holds longstanding global sponsorships, including partnerships with FIFA since 1986 and the International Olympic Committee through 2032.
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