Consumer insights underscore the timeliness of these launches with 55% of UK consumers preferring chocolate as their post-meal indulgence between 5 p.m. and 9 p.m.
Each cupcake integrates elements of the original candy bar, whether folded into the cake, whipped into fillings, swirled into frosting, or sprinkled as toppings.
The new facility is designed to enhance collaboration and accelerate customer solutions across sweet, savoury, and beverage applications.
Rubisco serves as a versatile ingredient, with great potential for replacing eggs, emulsifiers, and gelling agents while supporting clean-label formulations that avoid artificial additives.
Plans include refreshing the company’s identity to appeal to a younger generation and strengthening its presence across both retail and digital platforms.