Beverages – Trade & Market Updates

Starbucks China lowers prices on Frappuccinos and Iced Teas to attract a broader consumer base and boost store performance.

Strong growth in India, Brazil, and South Africa is expected to drive long-term expansion in the global beverage alcohol sector.

Diageo’s restructuring plan could affect its East African flagship EABL, raising concerns over jobs, tax revenue, and market stability.

India’s alcobev industry set for 8–10% growth in FY26 as premium spirits drive profitability and volumes remain strong.

The Indonesian soft drink sector calls for coordinated policies as slower growth, inflation, and reduced spending hit beverage sales.