Fazer signs MoU with Reliance Consumer Products to explore premium chocolate partnership in India
Fazer and Reliance Consumer Products sign an MoU to explore producing and distributing premium chocolates in India, targeting growth in one of the world’s fastest-growing confectionery markets.
INDIA – Fazer Group has signed a memorandum of understanding with Reliance Consumer Products to explore a potential partnership aimed at introducing and expanding premium chocolate products in the Indian market.
In a statement, the Northern European fast-moving consumer goods company said the agreement will involve the introduction and scaling of selected Fazer chocolate products manufactured in Finland for distribution in India.
According to the company, the arrangement will initially focus on evaluating the commercial potential for Fazer’s chocolate portfolio in India while both companies assess the possibility of a long-term partnership.
“As part of this evaluation, the two companies are in parallel assessing the establishment of a long-term partnership in India to produce, market, and distribute branded premium chocolates using Fazer’s recipes and quality standards nationwide,” the company said in its statement.
The potential collaboration aims to combine Fazer’s chocolate brands and product portfolio with the distribution and retail scale of Reliance Consumer Products in India.
Fazer’s chocolate portfolio includes milk, dark and filled chocolates, pralines, chocolate bars and seasonal gifting products. Key brands within the company’s lineup include Fazer Blue, Geisha and Dumle.
Reliance Consumer Products operates an extensive retail and distribution network across India, reaching more than one million retail outlets and running over 18,000 stores nationwide.
Christoph Vitzthum, president and chief executive officer of Fazer Group, said the collaboration could help the company expand into the rapidly growing Indian chocolate market.
“This partnership would be a great opportunity for Fazer to offer our unique products to the fast-growing Indian market,” Vitzthum said.
“With RCPL handling commercialisation and distribution in India, we could establish a premium position in the chocolate market and a foundation for a broader scale nation-wide roll-out with a leading and highly capable local partner.”
T Krishnakumar, director of Reliance Consumer Products, said the collaboration aligns with the company’s strategy to bring international brands to Indian consumers.
“Partnering with Fazer is a strategic step towards introducing one of the world’s finest chocolates to Indian consumers,” Krishnakumar said.
“By combining Fazer’s globally trusted brands and manufacturing excellence with RCPL’s local production capabilities, robust distribution network, and deep consumer insights, we are well positioned to bring world-class products to Indian consumers and elevate the overall category experience.”
Fazer Group operates across the Nordics and Baltics, Poland and China, and exports its products to more than 40 countries.
The company recently reported record sales of €1.19 billion (US$1.29 billion) in 2025, up slightly from €1.18 billion (US$1.28 billion) the previous year.
Comparable EBITDA declined 2.5% to €137.8 million (US$150 million), while the margin slipped 40 basis points to 11.6%.
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